CUET CUET Business Studies 2024 - Identify the element of marketing mix in the following statement: 'The taste, quality and packing are given utmost care.' | PYQs + Solutions | AfterBoards
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CUET Business Studies 2024 PYQs

CUET Business Studies 2024

Business Studies
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Marketing

Medium

"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.

Identify the element of marketing mix in the following statement: 'The taste, quality and packing are given utmost care.'

Correct Option: 1
Answer is: 1
    \newline
  1. Product mix → Focus on taste...
  2. \newline
  3. Price mix → Pricing strategy...
  4. \newline
  5. Promotion mix → Marketing offers...
  6. \newline
  7. Physical distribution mix → Delivery methods...
  8. \newline
Explanation: The statement emphasizes the care in taste, quality, and packaging, which are all aspects of the product itself. This aligns with the product mix element of the marketing mix, highlighting the importance of what is being offered to customers.

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