CUET Business Studies 2024
Business Studies
Marketing
Medium
"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.
They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?
They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?
Correct Option: 2
- Product mix → Focus on product variety.
- Price mix → Pricing strategy discussed.
- Promotion mix → Marketing tactics highlighted.
- Physical distribution mix → Distribution methods mentioned.
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CUET Business Studies 2024
CUET Business Studies 2024